Privacy Policy

1. BACKGROUND

Last updated: 5 November 2023

1.1

This notice (Privacy Notice) tells you how we look after your personal data when you visit our website at https://xhype.co.uk/ (Website), where you are a prospective customer of our business, or where you are another type of business contact, such as a supplier or service provider to our business.

1.2

This notice sets out what information we collect about you, what we use it for and whom we share it with. It also explains your rights under data protection laws and what to do if you have any concerns about your personal data.

1.3

We may sometimes need to update this Privacy Notice to comply with new business practices or legal requirements. You should check this Privacy Notice regularly to see whether any changes have occurred.

2. WHO WE ARE AND OTHER IMPORTANT INFORMATION

2.1

We are XHYPE GROUP LTD, registered in England and Wales with company number 14731632 with our registered address at International House 10 Beaufort Court, Admirals Way, London, E14 9XL (we, us or our).

2.2

For all visitors to our Website, we are the controller of your information (which means we decide what information we collect and how it is used).

2.3

We are registered with the Information Commissioner’s Office (ICO), the UK regulator for data protection matters, under number ZB623418.

3. CONTACT DETAILS

3.1

If you have any questions about this Privacy Notice or the way that we use information, please get in touch using the following details:

• Email address: support@xhype.co.uk
• Postal address: E14 9XL

4. THE INFORMATION WE COLLECT ABOUT YOU

4.1

Personal data means any information which does (or could be used to) identify a living person. We have grouped together the types of personal data that we collect, and where we receive it from, below.

4.2

• Identity Data: your first and last name or title.
• Contact Data: your email address, telephone numbers, home address.
• Technical Data: internet protocol (IP) address, browser type and version, time zone setting and generic location, browser plug-in types and versions, operating system and platform on the devices you use to access our systems.
• Usage Data: information about how you use our systems.
• Financial Data: where you provide this over our Website to purchase one of our products or services.
• Location Data: your device location if you log into our systems remotely.
• Feedback: information and responses you provide when completing surveys and questionnaires.
• Photo and Image Data: profile picture, images, videos and audio.
• Profile Data: email address, password, username, chat logs, audit trail of systems used and documents accessed and downloaded.
• Marketing and Communication Data: includes your preferences in receiving marketing from us and our third parties and your communication preferences.
• Special Category Data: information about your racial or ethnic origin, political opinions, religious or philosophical beliefs, sex life or sexual orientation, which you may choose to provide to us.

5. HOW WE USE YOUR INFORMATION

5.1

We are required to identify a legal justification (also known as a lawful basis) for collecting and using your personal data. There are six legal justifications which organisations can rely on. The most relevant of these to us are where we use your personal data to:

• fulfil our contract with you;
• comply with a legal obligation that we have;
• pursue our legitimate interests (our justifiable business aims) but only if those interests are not outweighed by your other rights and freedoms (e.g. your right to privacy); and
• do something for which you have given your consent.

5.2

Below is set out the lawful basis we rely on when we use your personal data. If we intend to use your personal data for a new reason that is not listed below, we will update our Privacy Notice.

5.2.1 Contract

• To administrate or perform our contract with you.
• To process your payment information in connection with any contract we have with you.
• To send you updates about the services you have bought (e.g. confirmation of order, arrival time).

5.2.2 Legal Obligation

• Recording your preferences (e.g. marketing) to ensure that we comply with data protection laws.
• Where we send you information to comply with a legal obligation (e.g. where we send you information about your legal rights).
• Where we retain information to enable us to bring or defend legal claims.

5.2.3 Legitimate Interests

Where using your information is necessary to pursue our legitimate business interests to:

• improve and optimise our Website;
• monitor and make improvements to our Website to enhance security and prevent fraud;
• provide our services to you and ensure the proper functioning of our Website; and
• protect our business and defend ourselves against legal claims.

Where we use your information for our legitimate interests, we have assessed whether such use is necessary and that such use will not infringe on your other rights and freedoms.

5.2.4 Consent

• Where you have provided your consent to providing us with information or allowing us to use or share your information.
• Where you have consented to receive marketing material from us.

5.3

Where we need to collect your personal data (for example, to fulfil a contract we have with you), failure to provide us with your personal data may mean that we are not able to provide you with the services. Where we do not have the information required about you to fulfil an order, we may have to cancel the service ordered.

5.4

Where we use personal data about you that is very sensitive (Special Category Data), we may require a second legal reason to use your personal data. This is most likely to occur where:

• you have provided your express consent for us to do so; or
• the processing is justified under UK law and the law allows us to use your data for a particular purpose.

5.5

Where we use personal data about you that is very sensitive (Special Category Data), we may require a second legal reason to use your personal data. This is most likely to occur where:

• you have provided your express consent for us to do so; or
• the processing is justified under UK law and the law allows us to use your data for a particular purpose.

6. WHO WE SHARE YOUR INFORMATION WITH

6.1

We share (or may share) your personal data with:

• Our personnel: our employees (or other types of workers) who have contracts containing confidentiality and data protection obligations.
• Our supply chain: other organisations that help us provide our goods. We ensure these organisations only have access to the information required to provide the support we use them and have a contract with them that contains confidentiality and data protection obligations.
• Our professional advisers: such as our accountants or legal advisors where we require specialist advice to help us conduct our business.
• Any actual or potential buyer of our business.

6.2

If we were asked to provide personal data in response to a court order or legal request (e.g. from the police), we would seek legal advice before disclosing any information and carefully consider the impact on your rights when providing a response.

7. WHERE YOUR INFORMATION IS LOCATED OR TRANSFERRED TO

7.1

We store your personal data on our servers in the UK. For the benefit of Email Marketing, we may also store your details in our email distribution software, Mailchimp. They are headquartered in and have offices in the United States. Their servers are also located in the United States. This means data we process may be transferred to, stored, or processed in the United States.

7.2

We will only transfer information outside of the UK or EEA where we have a valid legal mechanism in place (to make sure that your personal data is guaranteed a level of protection, regardless of where in the world it is located, e.g. by using contracts approved by the ICO or the UK Secretary of State).

7.3

If you access our Website whilst abroad then your personal data may be stored on servers located in the same country as you or your organisation.

8. HOW WE KEEP YOUR INFORMATION SAFE

8.1

We have implemented security measures to prevent your personal data from being accidentally or illegally lost, used or accessed by those who do not have permission. These measures include:

• internal IT and network security.

8.2

If there is an incident which has affected your personal data and we are the controller, we will notify the regulator and keep you informed (where required under data protection law). Where we act as the processor for the affected personal data, we notify the controller and support them with investigating and responding to the incident.

8.3

If you notice any unusual activity on the Website, please contact us support@xhype.co.uk.

9. HOW LONG WE KEEP YOUR INFORMATION

9.1

Where we act as the controller, we will only retain your personal data for as long as necessary to fulfil the purposes we collected it for.

9.2

To decide how long to keep personal data (also known as its retention period), we consider the volume, nature, and sensitivity of the personal data, the potential risk of harm to you if an incident were to happen, whether we require the personal data to achieve the purposes we have identified or whether we can achieve those purposes through other means (e.g. by using aggregated data instead), and any applicable legal requirements (e.g. minimum accounting records for HM Revenue & Customs).

9.3

We may keep Identity Data, Contact Data and certain other data (specifically, any exchanges between us by email or any other means) for up to seven years after the end of our contractual relationship with you.

9.4

If you browse our Website, we keep personal data collected through our analytics tools for only as long as necessary to fulfil the purposes we collected it for.

9.5

If you have asked for information from us or you have subscribed to our mailing list, we keep your details until you ask us to stop contacting you.

10. YOUR LEGAL RIGHTS

10.1

You have specific legal rights in relation to your personal data.

10.2

We can decide not to take any action in relation to a request where we have been unable to confirm your identity (this is one of our security processes to make sure we keep information safe) or if we feel the request is unfounded or excessive. Usually, there is no cost for exercising your data protection rights, but we may charge a fee where we decide to proceed with a request that we believe is unfounded or excessive. If this happens we will always inform you in writing.

10.3

We will respond to your legal rights request without undue delay, but within one month of us receiving your request or confirming your identity (whichever is later). We may extend this deadline by two months if your request is complex or we have received multiple requests at once. If we need to extend the deadline, we will let you know and explain why we need the extension.

10.4

We do not respond directly to requests which relate to personal data for which we act as the processor. In this situation, we forward your request to the relevant controller and await their instruction before we take any action.

10.5

If you wish to make any of the right requests listed below, you can reach us at support@xhype.co.uk.

10.6

Your rights include:

• Access: You must be told if your personal data is being used, and you can ask for a copy of your personal data as well as information about how we are using it to make sure we are abiding by the law.
• Correction: You can ask us to correct your personal data if it is inaccurate or incomplete. We might need to verify the new information before we make any changes.
• Deletion: You can ask us to delete or remove your personal data if there is no good reason for us to continue holding it or if you have asked us to stop using it (see below). If we think there is a good reason to keep the information you have asked us to delete (e.g. to comply with regulatory requirements), we will let you know and explain our decision.
• Restriction: You can ask us to restrict how we use your personal data and temporarily limit the way we use it.
• Objection: You can object to us using your personal data if you want us to stop using it. If we think there is a good reason for us to keep using the information, we will let you know and explain our decision.
• Portability: You can ask us to send you or another organization an electronic copy of your personal data.
• Complaints: If you are unhappy with the way we collect and use your personal data, you can complain to the ICO or another relevant supervisory body, but we hope that we can respond to your concerns before it reaches that stage. Please contact us at support@xhype.co.uk.

11. WHEN WE SEND YOU MARKETING MESSAGES

11.1

If you have consented to receive marketing messages from us, you can opt out of these at any time. If there is no unsubscribe action from the email, you can also let us know at support@xhype.co.uk.

11.2

We market to prospective and existing business customers, this is known as Business-to-Business Marketing (B2B Marketing). We may send marketing communications to their staff via work contact details. If you are a member of staff and do not wish to receive B2B Marketing, please let us know at support@xhype.co.uk.

11.3

Opting out of marketing will not affect our processing of your personal data in relation to any order you have with us and where we are required to use your personal data to fulfil that order or provide you with certain information.

12. PROFILING

12.1

The processing of personal data contains profiling. Profiling refers to the automatic processing of personal data wherein the data is used to assess specific characteristics of the data subject. The data subjects are profiled in order to better target direct marketing and other communications to suit their interests.