Brand Guidelines

XHYPE believe in the power of a strong and consistent brand presence. Our brand is not just a logo; it’s an embodiment of our values, culture, and the promise we make to our audience. These guidelines serve as a compass, ensuring that every interaction with our brand is cohesive, memorable, and true to who we are.


The XHYPE Story

In the world of automotive performance, every drop of lubricant is a testament to our legacy of innovation. From race tracks to street drivers, our products have powered the machines that push the limits. This narrative, embedded in our products, now extends to the guidelines that steer our brand identity. It’s not just a story; it’s a legacy of excellence in motion.

Whether you’re a designer shaping the next label or a marketer crafting a campaign, these guidelines are your roadmap through the performance landscape. They encapsulate the colours, typography, imagery and messaging that embody the power and efficiency of our lubricant products. Use them to steer your projects, ensuring they seamlessly align with the high-performance standards our brand upholds.



Turbo Navy

  • HEX
  • RGB
    1 0 59
  • CMYK
    98 100 0 77
  • Pantone
  • Automotive Paint Code
    HMG Pro Range SC601 HMG Colour BOX BL 0932 Blue

Neon Green

  • HEX
  • RGB
    22 229 235
  • CMYK
    91 3 0 8
  • Pantone
  • Automotive Paint Code
    HMG Pro Range SC601 Pantone 311C Light Blue

Ice Grey

  • HEX
  • RGB
    247 249 250
  • CMYK
    2 1 1 0



Our typefaces are handpicked for maximum visibility and brand awareness. Users absorb information, follow instructions and complete tasks primarily through reading text. It is important to use good typographic principles to establish a visual hierarchy and present content as clearly as possible.


For on-screen communications. See heightachy example in this heading between header and body text. 

Headline font


Weight: 900

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 123456789@!ӣ$%^

Body font


Weight: 600

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 123456789@!ӣ$%^



General typesetting guidance

Paragraph spacing

Spacing between paragraphs should be of equal proportion throughout. The final paragraph at the end of a section of content should be followed by double the amount of space used between paragraphs. This shows that the section has come to an end and the next section contains information on a different topic.

Case setting

All text should use sentence case. Sentence case involves capitalising only the first word and any proper nouns in titles, chapter, and section headings. Product names eg FLUX, NEO, ECHO and XHYPE are an exception and should be capitalised.


Content should always be aligned to the left hand-side of a page. Do not fully justify your content as it is harder to read.


Bold, semi-bold and the use of colour can be used to highlight specific areas of text when required but cannot be solely relied upon to show importance.



Our AI photography is bespoke for XHYPE. You can browse and download images from our Media Portal.



Our official and approved registered trademarks

FluXion ®
KeepCool ®
SubXero ®
HydroForce ®
StopXtra ®
© XHype Group Ltd. All rights reserved.