XHYPE^®

Brand Guidelines

XHYPE believe in the power of a strong and consistent brand presence. Our brand is not just a logo; it’s an embodiment of our values, culture, and the promise we make to our audience. These guidelines serve as a compass, ensuring that every interaction with our brand is cohesive, memorable, and true to who we are.

1

The XHYPE Story

In the world of automotive performance, every drop of lubricant is a testament to our legacy of innovation. From race tracks to street drivers, our products have powered the machines that push the limits. This narrative, embedded in our products, now extends to the guidelines that steer our brand identity. It’s not just a story; it’s a legacy of excellence in motion.

Whether you’re a designer shaping the next label or a marketer crafting a campaign, these guidelines are your roadmap through the performance landscape. They encapsulate the colours, typography, imagery and messaging that embody the power and efficiency of our lubricant products. Use them to steer your projects, ensuring they seamlessly align with the high-performance standards our brand upholds.

2

Colours

Turbo Navy

HEX
#01003B
RGB
1 0 59
CMYK
98 100 0 77
Pantone
289C
Automotive Paint Code
HMG Pro Range SC601 HMG Colour BOX BL 0932 Blue

Neon Green

HEX
#16E5EB
RGB
22 229 235
CMYK
91 3 0 8
Pantone
311C
Automotive Paint Code
HMG Pro Range SC601 Pantone 311C Light Blue

Ice Grey

HEX
#F7F9FA
RGB
247 249 250
CMYK
2 1 1 0

3

Logo

Download Logo Pack

Primary Logo Turbo Navy

For use on light backgrounds.

Primary Logo Turbo Navy

For use on light backgrounds, ideally our brand Neon Green where possible.

Primary Logo Neon Green

For use on dark backgrounds.

3.1 Logo usage

Logo usage depends on the background, application type and available space.
If you are unsure on how to use our brand, see examples below or email support@xhype.co.uk.

Give considerable distance around other logos

Use the correct dark or light logo depending on background

You can increase the logo size so the tips of the X span outside the logo shape boundaries to give the appearance of a larger logo

Do not add effects eg drop shadows to our logo

Do not change the colours or style of our logo

Do not change the angle of our logo

3.2 Logo with slogan

Slogan Logo Turbo Navy

For use on light backgrounds, ideally our brand Neon Green where possible.

Slogan Logo Neon Green

For use on dark backgrounds.

Download Logo Pack

4

Typography

Our typefaces are handpicked for maximum visibility and brand awareness. Users absorb information, follow instructions and complete tasks primarily through reading text. It is important to use good typographic principles to establish a visual hierarchy and present content as clearly as possible.

Download Font Pack

Web

For on-screen communications. See heightachy example in this heading between header and body text.

Headline font

Futura

Weight: 900

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 123456789@!”£$%^

Body font

Rubik

Weight: 600

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 123456789@!”£$%^

Print

TBC

General typesetting guidance

Paragraph spacing

Spacing between paragraphs should be of equal proportion throughout. The final paragraph at the end of a section of content should be followed by double the amount of space used between paragraphs. This shows that the section has come to an end and the next section contains information on a different topic.

Case setting

All text should use sentence case. Sentence case involves capitalising only the first word and any proper nouns in titles, chapter, and section headings. Product names eg FLUX, NEO, ECHO and XHYPE are an exception and should be capitalised.

Alignment

Content should always be aligned to the left hand-side of a page. Do not fully justify your content as it is harder to read.

Styling

Bold, semi-bold and the use of colour can be used to highlight specific areas of text when required but cannot be solely relied upon to show importance.